New York International Auto Show 2012
I had a great time at the 2011 car show and seeing photos from the 2012 Geneva show got me really excited about the 2012 New York International Auto Show. I attended the show on Friday 04/03 and had a...
View ArticlePhiladelphia “The City of Brotherly Love”
When most people think of Philly they think of cheesesteaks but the city has a lot more to offer. There is a sizable Italian community and hoagies featuring Italian cured meats are also very popular....
View ArticleCandy & Cars at the Coney Island Mermaid Parade
Growing up in Brooklyn I looked forward to the summer because it meant two months of no school and visits to Coney Island. I hadn’t visited Coney Island since junior high school but a few summers back...
View ArticleNetworking Events (in NYC)
In 2010 I decided that I needed to start attending local networking events. I searched the internet and found a few resources for joining groups and attending events. I recently shared some networking...
View ArticleBook Review: The Zen of Social Media Marketing (2010 Edition)
The Zen of Social Media Marketing Cover Social media marketing is increasingly becoming my primary method for promoting my company. I am active on a few social media networks and have been for a few...
View ArticleNew Work: Schweet Life Brand Identity
I’m a stickler for organization and simplicity and the categories of this blog were really starting to bug me. Some of the categories were no longer relevant because they didn’t fit my future plans for...
View Article4 Social Media Marketing Efficiency Tips & Examples
Blogging and social media marketing can be time consuming, especially if you’re a one-person company. I simply don’t have the time to devote large amounts of my day to being active on networks or...
View ArticleMy Views on Social Media Networks
I was having a discussion with someone on LinkedIn and was asked for my opinion on a few of the major social networks. I’m still learning about social media marketing but these are my observations...
View Article4 Things to Consider Before Beginning a Design Project
You might be surprised to know that in many cases, research and preparation can take up the majority of time spent on a project. Doing a bit of preliminary research and preparation can save you quite a...
View ArticleBrand Case Study: Brooks Brothers
Established in 1818 in New York City, Brooks Brothers is the oldest men’s clothing brand in the United States. Founder Henry Sands Brooks defined Brooks Brothers guiding principle as: “To make and deal...
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